Leah Greenwood

Artificial Archetype

Social media is ubiquitous in contemporary society with Instagram having roughly one billion monthly active users. The combination of constant bombardment and social conformity has made idealised beauty standards inescapable and escalated body dysmorphia in teens and young people.

Artificial Archetype challenges beauty standards enforced through social media platforms and how it can affect perceptions of ourselves, from small alterations to full face filters. Using data from the 50 most followed females on Instagram, I have altered my facial features to align with the archetypal appearance and show the progression from my own face to the ideal face.

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